The fact is that it is extremely difficult for a new startup fashion company to compete with established companies like Amazon. It is estimated that Amazon has a major portion of the retail market online. However, Fabletics is a new subscription retailer that is taking on Amazon and winning. Fabletics has been around for about 3 years. During that time, they’ve grown to 250 million dollar business. People in the industry are wondering about Kate Hudson’s company. Are they in it to win it? Will their activewear movement last? Here is more on Fabletics.
New Marketing Model
Fabletics has pushed their high fashion brand that is designed for the active woman that would prefer trendy clothing. The clothing is high quality and rivals clothing that cost much more. Still, Fabletics discovered that they needed to change their marketing strategy in order to attract more customers. Their convenient online retail subscription model proved successful in the beginning. However, Fabletics decided to open physical stores to attract even more targeted customers and sales. Fabletics has always been regarded as a high quality store that provide personal customization to customers. Now, they are using the reverse show room model to turn browsers into purchasers. This is an untapped area that Amazon has not captured. Certainly, Fabletics is surpassing Amazon in this area.
The reviews are in and the crazy coupon lady has plenty to say about Fabletics. She is a consumer that really does recognize quality clothing and fashion. She shared a review of Fabletics with her readers. She shares that she is the type of consumer that is always on the lookout for a real deal. Here is what she discovered. Fabletics is an online retail subscription service that sells trendy clothing. She received her first outfit for $25 with free shipping. The typical outfit includes 2 or 3 pieces that are worth much more than the initial payment. She was required to take a short quiz before receiving her first outfit. The quiz is a way for Fabletics to understand your personal taste and customize the monthly outfits.
The Crazy Coupon Lady finds that it pays big dividends to join the Fabletics VIP club. Those that join receive extra perks along with always free shipping. She finds the quality of the trendy outfits are good along with great value. It is advisable to take quick advantage of the VIP membership to receive the greatest perks. After the initial discounted outfit, VIP members pay less than fifty bucks per month for a brand new outfit. It is also important to note that members are allowed to skip months too.