Fabletics has become a very successful company in a very short amount of time. This has become the company that people look for when they are trying to buy any type of athletic clothing for women. It has become the brand that people know and love because of Kate Hudson. She is the actress turned entrepreneur that has led her business to a new area of excellence. She is able to compete with some of the bigger companies because she has been a continuous force in the marketing campaign for Fabletics.
Fabletics has a strong presence it has been in existence for close to a decade. Hudson started the business in America with the website, but since then she is also branched out to Canada and Australia. The company continues to grow as Hudson make more plans to open lots of physical stores. This is giving her a great competitive advantage that many other businesses just do not have.
Kate Hudson has a lot of leverage, but she knows that the competition is on her heels. Katy Perry has a clothing line. Jeff Bezos is selling clothes through his Fabletics clothing line. There are all types of people that are interested in what Kate Hudson is doing, but she knows that she has to make some serious choices about staying innovative. This is the only surefire way to make sure that the customers stay loyal. Many people will discover the Fabletics is a company that is different from many other businesses that are out there. It is a company that is designed based on a business model that is connected to a subscription service.
People are impressed with the announcement for 12 new stores in 2017. This is ambitious, but that is just the start of the ambition that Kate Hudson is bringing forth. She has a total of 100 stores on the way in the next five years. The Fabletics brand can expanded much further when the online stores and the physical stores are in place. This the way that she is planning to build the business.
Kate Hudson was able to announce this because the sales have been strong for this company. It is a supply and demand equation. People are demanding these clothes, and Fabletics had risen to the challenge to supply these garments. There are others companies out there, but there are not many that have the lifestyle quiz and the subscription service business model. There is also a VIP sale that Kate Hudson executes on a real basis for different times of the year. A plethora of sales and affordable prices have made it possible for women to patronize this site. It is a good website that has expanded with an offline presence.
The Internet crowd for Fabletics has been saturated. The best thing that Kate Hudson could do was move in this direction with physical stores. She has managed to become a leader in this industry because she knows how to expand her business.