ROC Nation’s Powerful Female Executive Desiree Perez

When it comes to powerful and competent female executives in the world of music, Desiree Perez ranks high on the list. Her aggressive negotiating skills have brought lucrative deals to musical artists like Beyonce and Rihanna, and her leadership abilities and keen business knowledge is what led popular rapper Jay-Z to call upon her to be the Chief Executive Officer of his Roc Nation company after he’d been having a hard time finding someone to fill that position.

Since Desiree Perez has been in charge of Roc Nation and its Tidal streaming service, she’s managed to take the brand’s slumping consumer interest to a high level of success by offering subscribers to Tidal unique performances and videos of their favorite music artists that they can’t find on other streaming services. Her plan to make the brand stand out more what was began to generate more sales for the company. Being that she has worked in the for over 20 years, and has run her own businesses, she was a great choice for Roc Nation and Tidal.

Because of her persistence and knowledge, and her strong deal-making and leadership skills, she has been given the nickname Babe Ruthless by the New York Daily News, and it’s these same qualities that prompted Jay-Z to call on her assistance again when it came to finding someone to manage his New York-based sports bar and club, as well. No matter what business she becomes a part of, she always works diligently to improve its bottom line and keep it flourishing.

Desiree Perez, or as she is affectionately called by those who know her, Dez Perez, is married to ex-baseball star Juan Perez, who is also associated with Jay-Z’s Roc Nation company as the head of its athletics endeavor called Roc Nation Sports.

Follow Desiree: Instagram.com/des.perez/