Alejandro Pena: Championing a Customer-First Ethos in the Outdoor Furniture Industry

Alejandro Pena is a champion of the customer-first ethos in the outdoor furniture industry. As the Group CEO of Keter, he has led the company via a successful transition into an omnichannel brand that prioritizes exceptional customer experiences. Pena has adeptly acknowledged the changes in consumer habits resulting from the pandemic and reconfigured their business […]

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