Desiree Perez is a woman on a mission. A mission to help others live their best lives and be happy in the process. She’s been CEO of ROC Nation for over two years now, and she has no plans of slowing down anytime soon. In this article, Desiree shares her story as a businesswoman who started at the bottom and worked her way up to CEO, along with personal anecdotes about how she finds happiness in life every day!
In 1999, Desiree Perez got her next opportunity at Bad Boy Worldwide Entertainment under Sean Combs. Her first job with Bad Boy was as an assistant for Jeff Robinson. He managed promotional marketing and publicity for the artists on Bad Boy Entertainment, such as Notorious B.I.G., Puff Daddy and Faith Evans. Desiree spent four years working her way up to executive assistant before she was hired by Lyor Cohen as Director of A&R Administration at 300 Entertainment in 2004. She worked with rap and hip-hop music artists. In 2005, Desiree moved on to Island Def Jam Music Group, where she served as Executive Vice President of A&R until 2010.
While she was there, Perez helped discover Rihanna, who worked with her on her first album, “Music of the Sun”, which reached Gold status. In 2010, Perez joined Roc Nation to work under Jay Z as Senior Vice President of A&R. Since joining Roc Nation, Desiree has been involved in signing megastars such as Rihanna, Rita Ora, J. Cole and more the label. In 2014, she was promoted to Executive Vice President of A&R under Jay Z and announced as President of Music for ROC Nation in 2015.
Desiree Perez has genuinely lived out her life’s purpose. She knew that she wanted to be in an “industry where I could actually make a difference and really see the results of my work,” and even though she would have loved to pursue acting, this was not the right path for her.
Desiree Perez’s: Twitter.