Kfir Gavrieli

Kfir Gavrieli co-founded Tieks, the revolutionary ballet flat that can be worn daily. You can find out how to make one of these flats from scratch by reading his article on how to do it.

Kfir was born in Israel and spent his childhood exploring the Mediterranean country. His family moved abroad before he could graduate high school, but he attended college at Stanford University and graduated with a degree in finance. Kfir Gavrieli lives in New York City with his wife and three children, spending time between the countries where they have homes.

In 2007, he founded Tieks with his sister-in-law Efrat Safdie to alleviate her foot pain while pregnant. In an interview with The Spectator, he said: “We started with a focus on pregnant women. Pregnancy can be painful for many women, and it was excruciating for Efrat. She was seven months pregnant, and I wanted to find a solution for her discomfort.

So I tried to figure out how to re-invent the shoe that could comfortably fit Efrat’s swollen feet. She said she needed ballet flats, and we took it from there”. Kfir Gavrieli remains the company’s CEO, and Efrat is their chief designer. Today, the company offers a variety of flat shoes that are comfortable, stylish and easy to pair with any outfit.

The first flagship store of Tieks opened in New York City’s Meatpacking District in 2011. In 2014, they opened a second location on Madison Avenue. There are plans to open ten more stores nationwide in the next few years.

Kfir Gavrieli continues to be part of the startup culture as he has become an active angel investor in New York City tech companies. His current favourite startup is Wellframe, which provides comprehensive mental health services using technology to harness its power for positive change.

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